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Case Study · Restaurant
Cluck'in Chicken
📍 84C Kerikeri Road, Kerikeri

From hidden gem to
Kerikeri's most-searched restaurant.

Cluck'in Chicken had the best fried chicken in Kerikeri — hand-battered, cooked to order, family recipe. What they didn't have was Google visibility. Here's how we changed that.

Local SEO
Google Business Profile
Google Maps Ranking
Website
The situation

Great product. Zero Google presence.

The challenge

Cluck'in Chicken had built a loyal following through word of mouth and their quality product — but online, they were nearly invisible. Their Google Business Profile was incomplete, their website wasn't ranking for any local searches, and when visitors to Kerikeri searched "fried chicken near me" or "restaurants Kerikeri", they weren't showing up.

The opportunity

Kerikeri's food scene was growing, and so was the tourist traffic from Bay of Islands visitors looking for something local and authentic. Every visitor who couldn't find Cluck'in Chicken on Google was potentially walking into a competitor. The brand was strong — it just needed to be visible.

Google Business Profile
Local SEO
Google Maps
Review Strategy
About Cluck'in Chicken
  • Hand-battered fried chicken, cooked to order — no heat lamps
  • Family recipe "perfected over generations"
  • Full menu: burgers, wings, bao buns, loaded fries
  • Dine-in and takeaway, 84C Kerikeri Road
  • Open 7 days — 11am to 8/9pm
The results

What happened when Google could find them.

#1
Google Maps ranking for
"fried chicken Kerikeri"
Increase in Google profile
views within 60 days
+280%
Increase in direction
requests from Google Maps
Top 3
Google Maps for
"restaurants Kerikeri"
20+
New Google reviews
in first 90 days
4.8★
Average Google
review rating
What we did

The work that moved the needle.

01
Full Google Business Profile Overhaul
Rebuilt the GBP from scratch — correct primary category (Restaurant → Fast Food Restaurant), all secondary categories added, complete menu items listed, business description rewritten with Kerikeri-specific keywords, opening hours corrected, 20+ photos uploaded with geo-tagged filenames.
02
Local Keyword Targeting
Identified the highest-value searches for Cluck'in Chicken's customer base — "fried chicken Kerikeri", "chicken restaurant Kerikeri", "takeaway Kerikeri", "restaurant near me Kerikeri", "best chicken Northland". Wove these into the GBP profile, website, and content.
03
Review Generation System
Set up a simple, repeatable process for Cluck'in Chicken's team to collect reviews from happy customers at the counter and via follow-up. Within 90 days, they went from a thin review profile to 20+ new 5-star reviews — which directly boosted their Maps ranking.
04
Citation Building & NAP Cleanup
Audited and fixed all existing business listings to ensure the name, address, and phone number were consistent across Yellow Pages, Finda, Zomato, and other directories. Created new listings where gaps existed. Consistent citations are a key local Maps ranking signal.
05
Website Local SEO
Optimised the website for local search — title tags, meta descriptions, LocalBusiness schema markup, location-specific page content, and improved page speed. The website now reinforces the GBP signals Google looks for when ranking local businesses.
"We were already pretty busy on weekends, but during the week we relied entirely on regulars. Since Web Design Northland sorted our Google presence, we're getting walk-ins and tourists who've found us online — people we never would have reached otherwise. It's made a real difference to our quieter days."
C
Cluck'in Chicken
84C Kerikeri Road, Kerikeri · cluckinchicken.co.nz
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