When the new owners took over Kerigold Chalets, they were buried on pages 3–6 for almost every accommodation search. They'd tried a new website and photos — crept to pages 2–4 — then stalled. Some months, a single Google visitor was considered a win. Twelve months after we rebuilt everything from the ground up, they're at the top of the Maps pack, front page on Google, and adding six figures to their sales.
When the new owner took over Kerigold Chalets, the business was sitting on pages 3–6 for almost every accommodation search in Kerikeri and the Bay of Islands. They invested in a new website and professional photos — it helped. Rankings crept up to pages 2–4. But progress stopped there. Random directory listings and thin content pages were consistently outranking a real, quality accommodation business with over 20 years of hospitality. Some months, a single visit from Google search was considered a win.
The issue wasn't the product — or even the website design. It was the foundation. The site lacked the technical structure, keyword signals, and local SEO architecture that Google needed to understand and rank it. A better-looking website built on a weak foundation will always hit a ceiling. Breaking through pages 2–4 required rebuilding from the ground up.
Free assessment for Far North businesses. We'll show you exactly where your Google presence stands and what it would take to improve it.