Gumboots Consulting Engineers are the Far North's specialists for geotechnical, wastewater, stormwater and civil engineering. Their work speaks for itself — but when developers and builders searched Google, they weren't finding them. We changed that.
Gumboots Consulting Engineers were winning work through professional networks and referrals — but a huge proportion of potential clients (property developers, builders, rural landowners) search Google first when they need a geotechnical or wastewater engineer. Without a strong digital presence, Gumboots was invisible to this audience.
Engineering is a high-value, low-volume lead category. A single geotechnical assessment or TP58 wastewater design job is worth thousands of dollars. Even a small number of additional monthly enquiries from Google would represent a significant revenue increase — and with low competition for Northland engineering search terms, the ranking opportunity was clear.
Free assessment for Far North businesses. We'll show you exactly where your Google presence stands and what it would take to improve it.